TAG HEUER

Tag Heuer was founded by Edouard Heuer in 1860. At that time, Edouard Heuer had a watchmaking shop in the Swiss Jura under the name “Edouard Heuer”. Only in 1985 did the brand become Tag Heuer. In 1916 Charles-Auguste Heuer unveiled the first stopwatches with 1/100th of a second accuracy and later, the first stopwatches with 1/50th of a second. These stopwatches were used as timekeeping instruments for the Olympic Games in Antwerp, Paris and Amsterdam. In 1933 Tag Heuer introduced the Autavia, a stopwatch for aircraft instrument panels. In 1949 Tag Heuer presented the Mareographe, the first wrist-chronograph with a tide indicator. On February 20th 1962, the astronaut John Glenn wore a Heuer stopwatch in space aboard the Mercury mission Friendship 7. The Monaco and the Calibre 11, the first automatic chronograph movement with micro-rotor, were both released the same year, in 1969. Tag Heuer also created quartz watches in 1975 when they launched the Chronosplit, the world’s first quartz wrist-chronograph with LCD display and accurate to 1/10th of a second. In 2007 Tag Heuer revealed the Calibre S with a quartz-mechanical movement and an accuracy of 1/10th of a second. In 2012 Tag Heuer won the Geneva Watchmaking Grand Prix “Aiguille d’Or with the “Mikrogirder”, precise at 5/10000 of a second.